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    DSI is a management consulting service providing decision support for marketing management and marketing research by utilizing multivariate data modeling, and financial benchmarking techniques.

    The mission of DSI is to:
    • Improve the quality of every decision making process
    • Close the gap between the qualitative and quantitative components of any decision making process
    • Reduce the cycle time and uncertainty of a reoccurring decision making process

    Examples of project topics are:
    • Customizing multivariate models for what-if scenarios and performance tracking
    • Creating customized benchmarks and providing quantitative analysis suited for executive management's goals and decision processes
    • Evaluating business options and identifying critical issues

    Sample client list:
    • Several Fortune 500 companies such as:
        General Motors, Kraft, Pepsi Cola, Kellogg's, Rayovac Corporation, Sara Lee - Hanes, Heinz, Andrew Jergens Company, Oscar Mayer, Mead Johnson Nutritionals, Borden, Good Humor - Breyers, Archway Cookies, CNS Inc. ...
    • As well as organizations in the following industry segments:
        insurance, health care, dairy, food processing, school districts ...

    Read about the people behind DSI.

Decision Support, Inc. • P.O. Box 44706 • Madison, WI 53744
Phone: 608.833.1940 • Fax: 608.833.1943 • DSI@AnalysisSupport.com